You're Soaking in It

Filme · Documentário

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising "the wild west." YOU'RE SOAKING IN IT reveals the behind-the-scenes process of collecting personal information to design ads that are tailored to influence us at the precise moment we are most ready to spend. Is this the height of invasive efficiency...or simply the price we pay for free internet?

2017 · 1h 15m
Realização Scott Harper

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Descrição

You're Soaking in It

Documentário

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising "the wild west." YOU'RE SOAKING IN IT reveals the behind-the-scenes process of collecting personal information to design ads that are tailored to influence us at the precise moment we are most ready to spend. Is this the height of invasive efficiency...or simply the price we pay for free internet?

Informação

Estúdio
Best Trip Ever Inc.
Lançamento
2017
Duração
1 h 15 min
Classificação
Sem Classificação Documentary Content
Regiões de origem
Canadá, Estados Unidos
© 2016 Best Trip Ever Inc.

Idiomas

Áudio original
Inglês
Áudio

Inglês (Estados Unidos) (AAC, ⁨Dolby 5.1⁩)