The Lightbulb Moment

In 1856, a chemistry student accidentally created a strange substance with a rich purple hue -- the world’s first synthetic dye. In just a few years, ‘Mauve’ would take over the fashion industry, make food look more appetizing, and enable stunning advances in medicine.

In 1841 on the small island of Réunion, a 12-year-old slave did something no one had done before; artificially pollinate the vanilla plant. The vanilla bean took the world by storm, sparking the artificial flavor revolution and forever changing how we eat.