Nenu C/o Nuvvu

Vinay is a successful businessman running Amrutham Sweets. His grandmother Raja Rajeshwari, his mother, and his aunts want him to get married. However, Vinay is against getting married as he's happy the way he is and doesn't need another woman in his life.

Despite Vinay’s apprehension, his grandmother is looking at potential matches for Vinay. Meanwhile, Vinay meets Amritha, a middle-class working woman.

Vinay starts to fall for Amritha over chance encounters. Meanwhile, Amritha's stepmother invites a prospective groom’s family to see her.

Pooja joins Vinay as his assistant to impress him. Vinay learns a surprising fact about Amritha that complicates the situation.

Vinay cooks up a lie to befriend Amritha. Amritha’s stepmother makes a shocking proposal to Amritha that can help her father and their family.

Amritha has to choose between marrying an older man or her father losing his leg. Vinay and Amritha start bonding as Vinay builds on his lie.