Supermarket Own-Brands: The Big Taste Test

Name: Supermarket Own-Brands: The Big Taste Test
Released: 2024-07-04T00:00:00.000Z

TV Show · Documentary

Examining the difference between leading brands and supermarkets' own versions, and which customers prefer. Under the spotlight is one of the world's most famous soft drinks, and seven own-brand colas which are put up against the American giant.

2024 · 1h 0m

Director Ben Algar

EPISODE 1

Christmas

Find out if you can tell the difference between brands and own brands. Take a fascinating look at how supermarkets are using science and branding to compete against fellow superbrands.
EPISODE 4

Health Kick

Mr Motivator engages a panel to compare brands, testing no-alcohol low-calorie beer, meatless meatballs, porridge and more. Asda defend their low-salt and low-sugar options against the king of ketchup, Heinz.
EPISODE 5

Bargain Week

German retailers Aldi and Lidl are regularly voted Britain's cheapest supermarkets, so it stands to reason that you can get the best bargains there. They are going after the big boys with some astronomical savings.
EPISODE 6

Sweet and Savoury

It is all about cakes and bakes. How can supermarket brands compete with the likes of Mr Kipling and Krispy Kreme? A panel of punters put them to the test.
EPISODE 7

Special Buys

Kim Woodburn joins three ordinary punters to see if they can spot 'Special Buys' from the own brand, and they tell which they prefer. But there is another special guest in this episode, Barry Scott from 'Cillit Bang'.
EPISODE 8

Big Night In

With the rising cost of takeaways, supermarkets are offering things on their shelves similar to takeaway menus. Punters see if they can spot the brand from own brands. And which do they prefer?