MC Lars

Andrew Robert Nielsen, known professionally as MC Lars, is an American rapper, producer, educator, and founder of Horris Records. A graduate of Stanford University and the University of Oxford, he has been described as a pioneer of "lit-hop", a genre blending hip-hop with themes from classical and American literature. In a 2003 song, he used the term "iGeneration", which ASCAP credited as an early instance of the term.