Becoming the Beckhams

Becoming The Beckhams is an in-depth look at the life and career of David and Victoria Beckham. From soccer schools and Spice Girls, to world-wide recognition and knighthoods, the success of the Beckhams is undoubted. With a perfectly crafted public image and countless sponsorships and brand deals the Beckhams transformed themselves into “Brand Beckham”. Having elevated their appeal to a global scale, they became the most talked about couple in the country, surviving many media onslaughts from the tabloids. With a combined net worth of one billion US dollars, sold out arenas and stadiums, and a thriving global brand the Beckhams conquered the commercial world. Few couples have achieved what the Beckhams have, and when you look at the branding and popularity of the the two, it’s hard to say if anyone else ever will.