Secrets of the Middle Aisle

Denise Van Outen uncovers the clever strategies behind the seemingly disorganised middle aisles, discovering how the German discount supermarkets exploit people's fear of missing out to keep us coming back for more.

Denise Van Outen discovers how Lidl and Aldi are taking on the big-name stores with their festive middle aisles. The German supermarkets have upped their game with novelty presents and brands that resemble high-end products at a much cheaper price.