Inside Iceland: Britain's Budget Supermarket

Name: Inside Iceland: Britain's Budget Supermarket
Released: 2020-01-12T00:00:00.000Z
Cast: Daniel Ryan

TV Show · Documentary

Follows the frozen food supermarket as it expands into the 21st century. The new managing director has ambitious plans for the chain, starting with new products.

2020 · 44m

Starring Daniel Ryan

Director Steven Prior

EPISODE 2

Ep 2

Staff deal with cost-cutting measures; a quest begins in Belgium to discover a new restaurant-style chip; The Food Warehouse launches; the team visit a sea bass farm in Turkey; Iceland introduces a new range of frozen fresh pasta and sauces.
EPISODE 3

Ep 3

Competition intensifies in the rapidly growing vegan food industry; a research expedition to Italy involves sampling various ice cream flavours; the team test eco-friendly packaging options for fruits and vegetables.
EPISODE 4

Ep 4

Iceland is making a significant splash in the holiday season with its Christmas-themed advertising and a plush dessert made of five gold rings.